The Business Big Picture Game



OFMOS is a strategy game that simulates the act of running a corporation over an extended period of time. Pitting against each other two players, the game is abstract in nature, suitable for adults and teenagers alike, with or without business experience. As fellow Chief Executive Officers or CEOs, the players are commissioned with starting and growing their respective companies, restructuring them, and then closing them by orderly exiting business entirely. Their overarching goal is to return the highest amount of cash at the end of the game. As a measure of the overall performance, the most cash will indicate the best CEO, the winner.

The game is based on a theoretical perspective that views a company as a dynamic portfolio of profit-making entities called ofmos, which are virtual business worlds defined by an offering (product, service, or both) and a set of customers with the same acquisition and usage behavior relative to that particular offering. Accordingly, viewed from a higher level, the job of the CEO becomes primarily one of managing ofmos. It is a model that provides the game with a simple set of mechanics that, as its raw interpretation, put to test the players’ probabilistic thinking and their complexity mindset. At the other end of the spectrum, this theoretical foundation makes the game a tool that can be used to deepen the understanding of how businesses work, how business is done, and how that knowledge is being disseminated.


Cristian Mitreanu ( is an accomplished business executive with a focus on product and marketing, and deep expertise in early- and growth-stage businesses. With a career that spans over twenty years, he led or played a key role in the efforts of bringing to market innovative hi-tech and ed-tech products and services.

He is the creator of the game OFMOS and the author of the management picture book SPOINTRA AND THE SECRET OF BUSINESS SUCCESS (, both aimed at improving the way we understand and manage businesses. 

Cristian founded TEDxUIUC at the University of Illinois at Urbana-Champaign (, and was published in several reputable management publications that include MIT Sloan Management Review and the American Marketing Association's

He holds an MBA from the University of Illinois at Urbana-Champaign, as well as a Masters in Management and a Bachelors in Computer Science from Politehnica University of Timisoara, Romania.