Insights Library
Articles, essays, presentations
Featured Insights
Functionality of AI
Apply the Ofmos view on the behavior of living things to any information-processing system, like artificial intelligence.
The U-Shaped Story
Follow the neighboring needs associated with a product to be able to nudge the conversation in a desired direction.
PICTURE BOOK
Spointra and the Secret of Business Success (2007, 2013)
Spointra - Beyond the Fun (Draft Manuscript) (PDF, 2013)
ARTICLES, ESSAYS, PRESENTATIONS
A Natural Theory of Needs and Value (2007, 2018)
Powerful Quick-Fix for the MBA (2011)
Is Strategy a Bad Word? (2006)
Strategy, Redefined. (2003, 2004, 2006)
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Deep Dive
Needs and Value
The article “A Natural Theory of Needs and Value” describes the new view on human nature.
Business Success
The picture book “Spointra and the Secret of Business Success” details the new worldview in a fun way.
Beyond the Fun
The 49-page (draft) letter to the readers places the new theories inside the broader literature.
